Monday, November 28, 2011

Holiday Season - Sales Raise in US

Retailers were happy that their blend of deep discounts, investment openings and website produced a strong start to the holiday season. They are now planning further price cuts to keep cautious consumers interested in the remainder of the retail key.

The biggest shopping day after Thanksgiving day is Black Friday, sales rose 6.6% from a year ago, according to data from retail and consulting firm ShopperTrak, which uses the installed equipment in stores to measure traffic. That compares with an anemic 0.3% gain in 2010. Sales for the four days after Thanksgiving grew by 16.4%, according to the National Retail Federation, which surveyed 3826 people.

The NRF estimates that consumers spent an average of $ 398.62 on the weekend of Black Friday, up 9.1% from last year. Of that amount, $ 150.53, or 38%, came from online sales.

Positive indicators for e-commerce giant, along with strong sales in general line, predictions that prompted Cyber ​​Monday is a day for even larger Internet retailers. This is because web stores tend to save their biggest promotions of Cyber ​​Monday, a term coined online retailers in 2005 to organize the sale Monday after Thanksgiving.

Overall, the weekend numbers hopes that retailers will be able to overcome the resistance of high unemployment and slow economic growth to exceed the expectations of what had been a mediocre Christmas, a period that can account a fifth or more of sales from the chains of many. But traders warned that consumers remain frugal, and they said they are unsure of rhythm the first weekend can be maintained.

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