Wednesday, December 5, 2012

Amazon launches new kids content service on Kindles

Amazon is launching a new kids' entertainment service, just in time for that long holiday drive to grandma's house.

The new Kindle FreeTime Unlimited monthly service lets children aged 3 to 8 watch, read and play all the Cinderella and Thomas the Tank Engine videos, books and apps they can for a flat price starting at $2.99 per child for Amazon Prime members. Available starting today on the 7-inch display Kindle Fire and Kindle Fire HD models - and coming next week to the 8.9-inch Kindle Fire HD - the all-you-can-consume plan costs $4.99 per child or $9.99 per family for non-Prime members (Prime members get a $6.99 monthly family rate).

"It's a lot of work for parents and the rate of error is pretty high when you are going out to get this content," says Peter Larsen, Amazon Kindle Fire vice president.

The new FreeTime Unlimited service builds on the FreeTime parental control feature built into Kindles. Parents can set profiles for their children and limit viewing times and they get their own user interface for the device. "They feel like it's their tablet," Larsen says.

FreeTime Unlimited will arrive on the devices as a free software update. Customers can sign up within the Free Time app. For more information go to the FreeTime Unlimited page on Amazon's site. Source:


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